Mosaic UK™ is a geo-demographics segmentation of the UK population that has been developed by Experian to describe and group the population on the basis of the proven principle that individuals with similar interests, lifestyles, profiles and behaviour cluster closely together.
Mosaic UK™ classifies all 24 million UK households into 11 groups, 61 types and 243 segments, and is updated each year.
The classification specifies both a Mosaic Group and Type for each of the 1.7 million postcodes in the UK. The type assigned is the one that most closely describes the characteristics of the households and individuals living there.
The 11 groups are:
SYMBOL OF SUCCESS
HAPPY FAMILIES
SUBURBAN COMFORT
TIES OF COMMUNITIES
URBAN INTELLIGENCE
WELFARE BORDERLINE
MUNICIPAL DEPENDENCY
BLUE COLLAR ENTERPRISES
TWILIGHT SUBSISTENCE
GREY PERSPECTIVE
RURAL ISOLATION
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